Introduction – Necessities of List Building
The main purpose of email list building in conjunction with your business websites is that, properly and ethically compiled, it should consist of individuals who have requested with intent for you to give them further details.
This premise will allow you to provide them details and offers that they will have a legitimate interest, in which in turn will create and increase their trust in you, giving you a list of followers who will be more inclined to read your emails, rather than consign them to the trash folder.
It is essential to provide visitors with a compelling reason to leave their email address before they disconnect from your website, otherwise you will be devoid of offering them the opportunity to remain in contact and they could be gone forever, snapped up by another, more aware marketer, possibly offering a service or product similar to yours!
By far the best method of ensuring you capture your visitors’ email addresses is to include an opt-in (or Call to Action) button on your posts, with the minimum information required being “first name” and “e-mail address”; here is where you can make your first free offer, maybe an e-book, a newsletter sign up or a free report.
Significantly, statistics show that, on average very few people searching for a product will purchase on a first visit to a website and up to seven clicks can be expected before the magic sale is achieved!
This highlights the absolute necessity of obtaining visitors’ email addresses to allow you provide them with reminders and further calls to action, via a series of emails over a specific period of time.
List Building Targets
Whilst, in the main, the target should be to attain a large email list, this is not necessarily the prime requirement.
The quality of your list matters is equally, if not more, important than the number of subscribers and can determine your level of repeat business and associated profit.
If your customer base is and remains loyal and interested in what you have to offer they will pay you thousands of dollars for the right product, trusting that you are looking after their interests; thus a smaller, high quality list can be at least as profitable as a much larger list which could have less certainty of loyalty and trust
The effectiveness of the content on your website is paramount in convincing your visitors to leave their details in the email capture form; to ensure a higher conversion rate, your posts should be rich in the keywords associated with the niche in which you are publishing.
I will be posting a separate article on website development in another blog post.
To maintain and grow a trusting and loyal list is your aim and to this end you should ensure that you are not selling, but offering to help your visitors, or providing a solution a problem they are experiencing.
Too many emails focusing on product or service sales will alienate your visitors; they will eventually hit the “unsubscribe” button and will be lost forever.
There is a happy medium whereby, following your first email introducing a product or service, you can offer a free gift – an e-book or free report and you send out a regular newsletter, keeping their interest alive. You should send regular freebies of this nature through the period of each promotion.
Your first requirement will need to be an autoresponder account, to enable you to send a series of emails to your list, over a period of 7, 14 or 28 days (or even longer, depending on the type of promotion you are focusing on.
Your sales pitch on the niche product or service you have selected will be far more credible if you have purchased or are using the product yourself; this will make you more of an authority on the subject and your audience will come to regard you as an expert in that field.
Email marketing is an essential piece in the puzzle that is successful internet and affiliate marketing. You owe it to yourself and your business success to ensure that you get it right by getting the most up to date appropriate training on this and all aspects of your business development plan.
It is generally recognized that having a super targeted email marketing strategy can lead to the most profit-making success in your online business endeavors.
There is a world class free-to-start training program on the subject of email marketing and all other aspects of internet Marketing; here’s how easy it is for you to take advantage of this.
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