It is a well-known fact that businesses need marketing to survive; no matter how good your product is or how excellent are your services or ideas, you need to reach out to masses in order to generate sales, otherwise you will get to nowhere.
The importance of marketing was also highlighted by the CEO of Nike, Phil Knight who once said:
“The most important thing we do is market the product. We have come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool”.
As we all know that, products and services changes with demand and so do the marketing techniques. Previously print media, radio and television were considered the sources of marketing, but now with the advent of the internet, online marketing is flourishing day by day and has become the fastest and most inexpensive source of sharing information almost everywhere around the world.
As the internet has evolved as a social web site with interactive communication, internet marketing has gained popularity; various statistics reveal that online advertising has grown to be worth tens of billions of dollars annually, in just a few years. (more…)