Introduction – Necessities of List Building

The main purpose of email list building in conjunction with your business websites is that, properly and ethically compiled, it should consist of individuals who have requested with intent for you to give them further details.

Put another way, your list should contain and nurture those customers who have an indicated an interest in your product or service.

This premise will allow you to provide them details and offers that they will have a legitimate interest, in which in turn will create and increase their trust in you, giving you a list of followers who will be more inclined to read your emails, rather than consign them to the trash folder. (more…)